Scorsetti Design
Interior Design Company
Industry
Interior Design/ Consulting
Services
Website Development
Case Study: Lead Generation For A Luxury Interior Design Company
Client Overview
Scorsetti Design | Luxury Interior Design Company
Scorsetti Design is a high-end interior design and consulting company renowned for their aesthetics in luxury real estate markets. With a distinct focus on transforming penthouses and mansions, Scorsetti Design has set the standard for elegance and innovation in the interior design industry mastering the art of transforming grandiose spaces into functional havens fit for the elite.
Scorsetti Design
Scorsetti Design
The Challenge
The client sought to expand their reach into the lucrative markets of Las Vegas and Los Angeles. While they had a sterling reputation for their interior design portfolio, they were new to the world of paid media advertising. Their goal was to generate qualified leads from new homeowners with a penchant for luxury living and to secure design contracts with prominent builders.
Our Approach
Understanding the unique dynamic of sophistication and luxury the client's designs offered, we crafted a multi-pronged digital marketing strategy that would captivate the right audience in two of the most affluent markets in the United States.
Market Research & Targeting: We conducted in-depth market research to identify the demographics and psychographics of the client's ideal customers. This helped us refine our targeting strategy to focus on affluent new homeowners and contractors.
Creative Content Development: Our creative team produced visually appealing ad creatives that showcased the client's signature design aesthetics and luxury furnishings in photo and video format. This content was optimized for various platforms, including social media and Google Ads. The client was also featured in various professional articles that we published in Deluxe Version Magazine to establish presence and relevancy in our community.
PPC Campaign Management: Leveraging Google Ads, we deployed a strategic pay-per-click (PPC) campaign to appear prominently in searches related to luxury interior design. We also managed a presence on social media, further engaging with the client's target audience.
Lead Generation Funnel: We constructed a highly effective lead generation funnel, driving pre-qualified clients through a seamless journey from ad click to inquiry. Every step was implemented to intentionally maximize conversions.
Results
Our digital marketing efforts positioned the client as a dominant player in the luxury interior design industry.
Lead Generation: The PPC campaign generated a consistent flow of qualified leads from new homeowners with discerning tastes. The leads were not just numerous but genuinely interested in the client's services and were pre-screened via a lead generation form.
Design Contracts: Our strategic approach to securing design contracts with builders paid off, with several prominent builders in Las Vegas and Los Angeles choosing our client for their projects concerning luxury penthouses and homes in Las Vegas and Los Angeles. This brought a new stream of high-value, long-term projects.
Budget Growth: We acquired new clients for the client, which came with substantial budgets and allowed them to increase their advertising budget over time.
Brand Expansion: Our campaigns elevated the client's brand presence, making them synonymous with luxury interior design in the targeted regions of interest.
Conclusion:
Our partnership with Scorsetti design was a success. By harnessing the power of digital marketing, the client's exposure as a prominent luxury interior design brand in Las Vegas and Los Angeles exemplifies the impact of a well-executed plan of action.
